mercredi 27 avril 2011

Website Marketing – Get Started Now

If you are new to website marketing then it can be described as increasing the number of visitors that your web site receives and persuading them to take the actions that you want. So many people are turning to Google and other online places to search for their shopping and services needs now and it’s growing daily. Now is the time to get in front of this trend! The following tips about online marketing will apply to you whatever kind of business you operate.


Let the experts take care of your website marketing.


Firstly, focus most of your time and effort in getting links from other websites. This really is one of the simplest ways to increase your visitor numbers. By placing links on other sites you will increase your chances of getting more visitors significantly. These links are like “24 hour salespeople” that will do the prospecting and marketing for you!



External links will also be noticed by Bing, Yahoo and Google who take not of sites with these kinds of links. The search engines will believe that these links are a measure of your web site’s authority or a vote for your site. So another benefit from obtaining these links will be higher rankings in the search engines so even more people will find you!


Don’t try and create too fancy a web site design! Your site should look professional and offer high quality information because that is what the majority of people are looking for and not some extravagant animations. So don’t bother with animations, fancy banners and psychedelic backgrounds as they will all be a turn off. Don’t go crazy with images. It is a good idea to add a small number of images to your site but don’t put too many on their or you will lose your visitor’s attention.


Quality information that entices people to call you or join your email list is the name of the game. Only then will you be able to convert those visitors into buyers. Quality will always win the day over fancy designs in online marketing. Always update your site and keep your content fresh. There is nothing worse than having a website that had ancient content which have not been updated for many years.


Project a friendly vibe about your website and business. People have so many choices these days and the Internet makes it worse so do all you can to keep them. Therefore, do provide them with good information in an approachable manner to assist them in getting to know your company and services even better. People will appreciate it if you have a good contact us and about us section, a privacy statement, a terms and conditions page and good site navigation so that visitors can find what they want easily.


Finally, do not be afraid to spend some money on website marketing. After all, compared to the traditional way of marketing such as brochures, flyers, and advertisement, it is only cost a fraction of the cost! Even though you maybe a little skeptical about the Internet and online marketing, it is certainly worth trying as the rewards that you can gain from it can be substantial.

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