SEO Services - Now what can this mean for your business?

The earliest roots of SEO services can be traced back to the 1960’s where Gerald Salton’s team at Harvard and Cornell Universities crafted an informational retrieval system called SMART. ‘ARCHIE’ (shortened from ‘Archive’) followed this in the 1990’s with a much more tailored approach to search. Archie’s Query methodology, incorporated a script and regular expression matcher which combined with a database enabled searchers to view these catalogued web filenames.


Many companies since the ‘dawn of the search engine’ have attempted to be successful but none have achieved it more so than today’s encumbants. Google however has become the de facto standard and is still the primary search engine of choice for 80% of the searches made on the Internet – however it is fair to say that Bing from Microsoft is catching up and making inroads into this dominance.


Google’s belief is to provide a rapid, automated search as close as possible to ‘natural search’ and adapts its algorithm regularly to look for websites that conform to this. Companies soon realised that it made good business sense to be on the first page of Google as it is key to promoting or selling their services or products.


Good SEO means website presence and good Website Marketing means more sales.


The Internet marketplace is the place to be - no doubt Yellow Pages would testify to this. Time, convenience and relevance are some of the most important factors for today’s searcher with relevance being the key for the search engine. The search engines now are becoming the decision makers, which make website attraction important but ease of use,speed and ease of communication,and calls to action, are central to sales in organisations.


So when the user gets to your website what do you do?


Well the ultimate goal is for the user to purchase something , take a moment to think about the rules that apply to you when you purchase something in a retail outlet.
The Retail owner generally:


a) Show their wares


b) Make it simple for you to get information on products or services


c) Most important of all, they make it easy for you to buy them.



Similarly these same rules apply with a website. Examples of this are specials deals and impulsive buys at the checkout.


Don’t make the website a spectacular experience, people may stay and browse and admire but probably won’t buy - Don’t dazzle, coerce.


But just remember without SEO people won’t get to you and that is the base requirement.



Make the most important decision you will ever make and get in touch with SEO services Now to provide you with you page one Google listing